Commercial 1 This page is devoted entirely to commercials and starts with a composition
used by Roberto Gorla (web
site).
Following, you will find some demos that I composed as original soundtracks for
commercials that never circulated with these soundtracks. These were composed to
illustrate the range and creativity of my work and were specifically designed to
blend the background music more closely with the message and images presented in
these commercials. (With one exception, these examples are available as
audiovisual files.)
Camelot, King Arthur's chess game 
This link will take you to a page containing several soundtracks proposed for a commercial for Fabbri Editore. It includes the score selected by the client.
This demo is based on a famous video directed by Giuseppe Tornatore and produced by Roberto Gorla from Gorla&AdPress, which very kindly authorized my use here (Gorla&AdPress, website). Produced for the Italian Society for the Alzheimer’s disease, its original version contained no musical soundtrack. To underscore this chaotic scene of a parliament session, I've chosen to compose a piece with a strong rock personality, followed by a more relaxing piece for strings
The second sample is another famous commercial, again by Roberto Gorla, and produced for Lazzaroni cookies. This film had an original soundtrack that I replaced with music I composed for this demo. Rather than underline the childish focus of the ad, I chose to create a little romantic piece with some rhythmic hints of childhood.
The third example is based on the very popular commercial for Davidoff-Echo. The music was composed to enhance the images, step by step. I'm especially proud of the authorization and approval for using this film in my demo from the Director Jean Baptiste Mondino, from the production company Bandits, from the agency Select and from Coty, owner of the Davidoff brand. Originally, this film was accompanied with the song "In The Sun" by Joseph Arthur.
The music for the fourth example is again very different in style. The commercial (which I did not receive permission to show as it reflects a previous branding identity) portrays a dancing girl with fast changing scenes of metropolitan life in the background. Both the film and the music have a very rhythmic personality.
Music: © Mario Berlinguer
Commercial 4 